Sample
Business Plan Outline Home
Page
1.
Summary
a.
Business
Concept
b.
Current
situation
c.
Key
success factors
d.
Financial
situation/needs
2.
Vision
a.
Vision
statement
b.
Milestones
3.
Market
Analysis
a.
The
overall market
b.
Changes
in the market
c.
Market
segments
d.
Target
market and customers
e.
Customer
characteristics
f.
Customer
needs
g.
Customer
buying decisions
4.
Competitive
Analysis
a.
Industry
overview
b.
Nature
of competition
c.
Changes
in the industry
d.
Primary
competitors
e.
Competitive
products/services
f.
Opportunities
g.
Threats
and risks
5.
Strategy
a.
Key
competitive capabilities
b.
Key
competitive weaknesses
c.
Strategy
d.
Implementing
strategy
6.
Products/Services
a.
Product/service
description
b.
Positioning
of products/services
c.
Competitive
evaluation of products/services
d.
Future
products/services
7.
Marketing
and sales
a.
Marketing
strategy
b.
Sales
tactics
c.
Advertising
d.
Promotions/incentives
e.
Publicity
f.
Trade
shows
8.
Operations
a.
Key
personnel
b.
Organizational
structure
c.
Human
resources plan
d.
Product/service
delivery
e.
Customer
service/support
f.
Facilities
9.
Creating
the financials of the business plan
a.
Assumptions
and Comments
b.
Starting
Balance Sheet
c.
Profit
and Loss Projection
d.
Cash
Flow Projection
e.
Balance
Sheet Projection
Source
http://www.businesstown.com/planning/creating-outline.asp